Fahrenheit 451 By Ray Bradbury - 918 Words

â€Å"Fahrenheit 451,† written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in people’s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-old scholars. To progress the story and help the reader easily understand the events, Bradbury uses certain steps to write his book. The novel â€Å"Fahrenheit 451† possesses all of the steps of narrative structure, which includes the exposition,†¦show more content†¦One of the last events in the rising action is a new hound is pursuing the fleeing Montague, which leads to the climax of the novel. Bradbury’s use of the narrative structure keeps the reader interested in the events of the novel by providing twists and turns that are unexpected and exciting. The climax is the point of greatest tension in a novel. This scene determines the path that the story will follow until the end. In â€Å"Fahrenheit 451,† the climax is when the new hound is very close to catching Montag; however, he is able to escape by going into the river. This scene is the climax because the story can either continue here, or it can end. Montag can either escape from the hound and leave the city, or he can be caught by the hound and killed. Bradbury uses the climax in the narrative structure to show the readers the full circle of events in the novel. He brings all of the events in the story to one scene, showing the readers the moment in time where they all converge and reveal the fate of the protagonist. After the climax, the story continues with the falling action. The falling action includes the events directly following the climax and preceding the resolution. The author uses the falling action to answer previous questions in the story, while also presenting an unexpected scenario that continues toShow MoreRelatedFahrenheit 451 by Ray Bradbury719 Words   |  3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a â€Å"fireman† in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the book’s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury1952 Words   |  8 Pagesis clearly displayed in the plight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some peop le believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools overRead MoreFahrenheit 451 By Ray Bradbury954 Words   |  4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradbury’s original message of the book shows the beauty of traditional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introdu ction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury847 Words   |  4 PagesSet Knowledge On Fire The book Fahrenheit 451 is a postmodern work by Ray Bradbury first published in 1951. In Bradbury’s story, all books are illegal and are subject to be burned by firemen. Furthermore, the two predominant themes of Fahrenheit 451 are censorship and ignorance. The censorship implemented over the years removes all information from society that is necessary to learn, which accomplishes to prevent people from questioning anything. The ignorance of society has been fostered and theRead MoreFahrenheit 451 By Ray Bradbury1661 Words   |  7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montag’s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, â€Å"Play the man,’ she said, ‘Master Ridley.’ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words   |  4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montag’s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 â€Å"There are worse crimes than burning books. One of them is not reading them† -Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury863 Words   |  4 PagesThe novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury1544 Words   |  7 PagesRay Bradbury, the author of Fahrenheit 451, expresses his perspective on life in an interview. His interview contains a common theme: Do what you love, and love what you do (Bradbury). Bradbury sends a message in his interview that people should love life, and live to the fullest because he believes life is a beautiful thing. Although Bradbury no longer can demonstrate his love for life his message still lives in the pages of Fahrenheit 451. The Government of the society in the novel has told theirRead MoreFahrenheit 451 by Ray Bradbury904 Words   |  4 PagesLiving in a world with no free thought would be bland as cardboard. But, if that cardboard illuminated with fire, would it have more mea ning than it did before? The answer is yes. In the novel Fahrenheit 451 by Ray Bradbury, the main character, Montag, finds much meaning behind the simple element of fire. The symbol of fire is used to represent how Montag changes himself and his ideas and thoughts about fire throughout the novel. At first, Montag views fire as destructive, but enjoys burning because

Complementary Therapies - 873 Words

Complementary therapies Complementary therapies aim to treat the whole person, not just the symptoms of disease. Complementary therapy is known by different terms including alternative therapy, alternative medicine, holistic therapy and traditional medicine. Therapies include acupuncture, Alexander technique, aromatherapy, chiropractic, herbal medicine, homeopathy, naturopathy, osteopathy, reiki and yoga. Complementary therapy is known by many different terms, including alternative therapy, alternative medicine, holistic therapy and traditional medicine. A wide range of treatments exists under the umbrella term of ‘complementary therapy’. Each treatment has its own unique theory and practice, which makes it difficult to offer a†¦show more content†¦Philosophies of complementary therapies * Complementary therapies tend to share a few core beliefs, including: * Illness occurs if the body is out of balance. * The body can heal itself and maintain a healthy state if given the right conditions. * The whole personShow MoreRelatedComplementary Treatments Of Complementary Therapies1659 Words   |  7 PagesComplementary Therapies Around the world, nurses help care for people who are in need. There are many resources that nurses can use in order to provide this care. A few examples of these resources are medications, spirituality, and complementary therapies. A complementary therapy is a therapeutic technique that is often paired with an ongoing treatment. There are many different types of complementary therapies that can be used to help relieve pain, stress, and anxiety. Some therapies includeRead MoreComplementary Therapies M1 Finished5027 Words   |  21 Pagesï » ¿Discuss complementary therapies that are available for users of health and social care services. Contents page! Acupuncture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page (3-4) Reiki†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page (5-6) Reflexology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page (7-8) Aromatherapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page (9-10) Art therapy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page (11-12) References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreFactors Affecting Access For Complementary Therapies2106 Words   |  9 PagesAccess to Complementary Therapies Introduction: There are many reasons why individuals may not be using complementary therapies, even though they may benefit from using them. I am going to highlight some of these factors and explain how each might be a barrier to accessing complementary therapies. Knowledge: Knowledge and lack of knowledge can have a major influence on whether individuals use complementary therapies. For example; people may have heard negative stories about certain therapies such asRead MoreComplementary Therapies2044 Words   |  9 PagesLucy Renwick Complimentary Therapies P1, P2, P3, P4, M1, M2, D1 P3 - Explain the principles and practices for complementary therapies M1 Discuss complementary therapies that are available for users of health and social care services Acupuncture Acupuncture comes from Latin origin as is a Chinese form of medicinal treatment in which many, many tiny needles are inserted into various parts of the skin. Particular places of the body, referred to as energy lines are targeted in order to relieveRead MoreTwo complementary therapies1569 Words   |  7 Pagesï » ¿Two complementary therapies Acupuncture – this technique is also considered to be a complimentary therapy. Acupuncture is a type of an ancient Chinese medicine that has been practiced for thousands of years by the Chinese. This technique is basically where you inject refined needles that have been sterile into the patient’s body. Practitioners use this method to master a bunch of both medical and health conditions like depression, arthritis and tendonitis and much more. It is commonly used toRead MoreComplementary And Alternative Therapy Treatment870 Words   |  4 PagesComplementary and Alternative Therapy Non-pharmacological interventions can be a substantial way that nurses can positively impact adult patients with hypertension. The first complementary and alternative therapy treatment of guided imagery was given to a group of pregnant patients with hypertension. Guided imagery is a way to focus one’s minds on a peaceful and calm place. In a life-threatening and serious situation, such as surgery or pregnancy, guided imagery could be a helpful non-pharmacologicalRead MoreHypnosis : A Form Of Complementary Therapy1379 Words   |  6 PagesHypnosis (hypnotherapy) is â€Å"a form of complementary therapy that the old power of positive suggestion to bring about sub-conscious change to our thoughts, feelings and behavior. The process itself aims to alter our state of consciousness in a way that relaxes the conscious part of the mind while simultaneously stimulating and focusing the subconscious part. This heightened state of awareness to reached using skilled relaxation techniqu es and allows the therapist to then make appropriate suggestions†Read MoreEssay about complementary therapies653 Words   |  3 Pageslearner must: 1. Understand complementary therapies that can be used by users of health and social care services 2. Understand the role of complementary therapies in relation to orthodox treatment 3. Understand the role of complementary therapies in maintaining health and wellbeing Grade Grading criteria Pass P1 – explain the factors which affect access to complementary therapies (IE3; IE4; CT2; CT4) P2 – explain how the use of complementary therapies is regulated P3 – explain theRead MoreThe Use Of Complementary And Alternative Therapies767 Words   |  4 Pagesmedications appeared thus decreasing the use of complementary and alternative therapies, however their popularity was regained in the 1970’s (Kramlich, 2014). The use of complementary and alternative therapies is an increasing trend that individuals seek out if they need relief from other medical approaches, if they feel they are missing something from Canada’s health care system, to increase over health and to prevent further illness. These therapies are a trend that has increased in the last twoRead MoreThe Complementary Therapy Of Herbal Medicine1219 Words   |  5 PagesAbstract The complementary therapy that will be discussed is that of herbal medicine. Herbal medicine is usually inclusive of but not restricted to the use of plants and herbs as a means to treat ailments and illnesses. â€Å"Herbalism, the therapeutic use of herbs, is the original system of medicine from which modern pharmacological products have been developed† (Mantle, 2001). This practice has been around since early civilizations, so there is a tendency for people to always revert back to proven

EA Games Case Study - Global Industry Analysis Report by Directors

Questions : You have been appointed as the Marketing Director for EA Games. As part of your role you are required to address the following issues: Q1) Critically review the Global Industry Analysis Report produced by the Marketing Executive and highlight the key strengths and weaknesses of the report. Highlight ways in which the report could have been improved. Q2) Identify the positioning objective(s) of this new product and design a positioning strategy based on achieving this objective(s). Q3) Using any product management portfolio tool (e.g. Product Life-Cycle Model, Boston Consulting Group Matrix (BCG), Growth-Share Matrix, McKinsey/GE Market Attractiveness-Competitive Position Matrix, A.D Little Business Profile Matrix), outline, appropriate marketing strategies for your new product at each stage of its life-cycle. Q4) On what basis (competitive advantage) would the new product/service compete in the market place in the long-run? Answers : Introduction. Marketing planning is complex process starting from explicit analysis of the market and includes planning entire product life cycle. Global Industry Analysis Report made by Senior Marketing Executive for EA Games included versatile industry and market analysis, new gaming product presentation, identification of marketing mix elements, identifying appropriate segmentation and targeting strategy. As a complex process, mentioned report have strong and weak sides. In purpose to compete in the market place, new product development process includes further marketing planning elements: positioning strategy; communication plan; marketing strategies for new product at each stage of product life cycle (using product management portfolio tool); new product's competitive advantage approaches. Based on Global Industry Analysis Report, this report examines further new product development elements, and also determines strengths and weaknesses of Global Industry Analysis Report. 1. Global Industry Analysis Report review. The strengths and weaknesses of the report are described in the diagram below. The report is based on complex environmental analysis. The company analysis was substantially based on the companys sales and revenue values, although these indicators gives not the solid understanding of EAs prosperous work. For instance, the fact that company sales are mainly concentrated in the USA does not confirm that the best way for company to succeed is concentrating on the USA market. According to Passport, EA has the biggest company share in Turkey, Germany and Poland (16,4%, 15.6% and 14,6% respectively). More commonly, EA has extremely high company share, hence competitive advantage in Western and Eastern Europe (Figure 1.) Moreover, according to market growth forecast statistics, North Americas gaming industry is expected to grow much slower, in comparison with Europe, Latin America, Middle East and Africa markets (Figure 2). The presented 5 Ms model for EAs internal environment has some disadvantages, for example it does not include competitive advantage, capabilities, RD, identifying combination of the resources and generated capabilities, evaluating the organizational performance. Rational and justification for introducing the new product is supported by macro and micro factors and the impact they have on the company. Segmentation and targeting strategy is created not by accident, but considering supply and demand on such type of games in the market place, and other factors. The ways to improve the report: Use Porters 5 Forces, the analysis of the organizational resources, value chain analysis, or functional analysis while analysing internal environment. (Claudiu et al., 2011) (Table 1.) Pay attention on regional comparison of EA's market share. Findings from all three environments must be precise. Linking the marketing mix to the findings in industry analysis is required. Table 1. The profile of the organizations strategic capabilities. 2. Positioning strategy 2.1 Features and distinction of positioning and communication strategy for mobile applications. Some time ago, conveying a press release, posting a couple of magazine banners worked fine to advance applications. However many of those old shareware methods don't have any significant bearing here. In unique mobile application market, frequently app producers doubtlessly see a fleeting deals knock on dispatch day that immediately dove in the week that took after. Without a long haul promoting strategy set up, companies hazard definitely shortening the life compass and profitability of the application (Wooldridge et al, 2011). Integrate a few components specifically into application can empower sales, deliver extra income streams, help clients spread the statement by means of built-in social marketing, and enhance customer support. (Smith Zook, 2011) 2.2 Positioning strategy for the new EA's mobile game. Standing out among the 500,000 or more applications accessible in the global mobile applications business is getting to be progressively difficult (Apppli, 2013). As the environment is the highly saturated app industry, differentiation from potential competitors is key (Apppli, 2013). Using appropriate communication tools for reaching mentioned objectives is expected to be taken during the whole Product Life Cycle. Each component of marketing mix is going to be applied to appropriate positioning features, created marketing mix actually delivers the intended value to target customers (Kotler Artrong, 2014) (Figure 3). Figure 3. Customer-Driven Marketing Strategy. In purpose to appeal to the targeted segment, EA made the game incredibly simple. The game allows users to play either several seconds or a few hours. The figures inside the game, which are contents of woman's handbag are aimed on attracting targeting audience, which are women of Generation X Y, professionals. According to Prescott (2013) and Angelides Agius (2014), casual and puzzle games are becoming increasingly more played by female gamers. That fact confirms this genre was chosen not incidentally. Compatibility with limited number of platforms (smartphones, tablets, Facebook), and luxury products placement (perfume, cosmetics brands, etc.) emphasizes brand's exclusivity dimension, but the same time it is easily accessible. Such combination has the right for existence, because according to Hennigs et al (2012), luxury brand scan use the web to spread the brand's dream and draw in new customers yet at the same time keep an exclusivity feature by offering specific online content and services to the brand's conventional users. The price is set by"freemium"model - freedownloadsthatsellitemswithintheapp, that is considered as monetisation tool. As of November 2013, "fremium" model represented an incredible 92% of the income created in Apple's App Store and 98% of the Google Play application store (Pham, 2014). 2.3 Communication plan When considering marketing communications it is important to emphasize the long-term and integrated nature of those communications. This requires the attention of correspondence targets which may not be accomplished for a few years, for example, brand devotion or attitude as opposed to a basic concentrate on the short term, for example, sales figures for the next period. (Masterson Wood, 2005). EA promote products worldwide through a various range of advertising and promotional tools such as TV and internet publicizing, print promoting, retail merchandising, website advancement, event sponsorship and direct communications with customers. EA's capacity to offer products is reliant to a limited extent upon the success of these tools The company spends millions of dollars for advertising and promotion. Promotional expenses were $788 and $680 million in 2013 and 2014 respectively (Electronic Arts, 2013). In purpose of creating productive communication process for the new game, EA encodes a message, targeting the audience they wish to reach. Sending messages through media which reach target audience, EA expects to receive feedback from the customers (Figure 4). EA contacts with the audience through personal (word-of-mouth) and impersonal (media) channels. The "word-of-mouth" element is put in action in real life, so as through social networking sites that facilitate interconnectivity of users. Promotion for the created "What's in your handbag?" application includes direct marketing, SMM, cross-promotion, banner advertisement inside existing EA apps, digital marketing. Chosen communication tools follows AIDA concept (Figure 5.) (Smith Zook, 2011) to separate the stages a buyer go through before getting the game. Figure 5. AIDA concept. Digital media, including online display, online retargeting, and mobile (SMS/MMS campaigns) represented the top ranges of expanded funding in 2013. Social media and direct mail enter the Top 5 most effective mediums (Direct Marketing Association, 2013). Direct marketing is one of the quickest developing areas in marketing communications, as many organizations switch a big proportion of the budget far from use of mass media (Masterman Wood, 2006). It is expected to use the tool before the app is placed in the digital stores via direct mail. Involving users on beta-testing the app helps to allocate disadvantages of a product, and get individualized response. To get the targeted audiences attention it is expected to place banner advertisement inside the existing EA mobile applications (The Sims, Bejeweled Blitz, Plants vs. Zombies) and Facebook games (Scrabble, Zuma, Solitaire) and SMM. SMM includes integrating the game to the social networks, such as Facebook, Twitter, YouTube and LinkedIn. Prior to apps launch it is key to network with app review sites and other relevant blogs and web communities. (Wooldridge, 2011). EA already has pages of all the mobile apps in the social networks, accounting more than 10 million likes each. To create buzz of interest and desire in the game EA puts ads in Facebook, this will cost approximately $10,000 a month (Killer Facebook ads, 2011), with design and image attractive for women. It is expected that cross-promotion, representing joint campaign with OPI, will be introduced in products maturity stage. "Time" is important element in marketing planning. In purpose to cover more of targeted audience, it is expected that promotion elements take place in prime-time (7:00 pm to 11:00 pm) (Figure 6). 3. BCS product portfolio matrix and product life cycle. 3.1 Boston Consulting Group Matrix for Electronic Arts' product portfolio. Part of any marketing plan involves finding of how to manage a range of different products. The BCG matrix represents a classification of business units according to market share and market growth (Strategic development and marketing planning, 2007). Mobile apps product portfolio of EA Games is presented by 246 units of 12 genres and  over huge audience of game players (EA Mobile, 2014). Table 2. Mobile apps portfolio of EA Games. Figure 7. BCG Matrix for mobile games portfolio of EA Games. Stars are products that have relatively high market share and growing market. (Assen et al., 2009). According to Newzoo (2013), "The Simpsons: Tapped Out" and "Real Racing" take the leading positions among the mobile apps. However, not all stars win over the long term. Actual market share and market growth sizes are not sufficient criteria to justify investment (Seeger, 1984). "Star Wars", "Battlefield", "Warhammer Online" are profitable apps, but their market growth is descending. "SimCity" and "Plants vs. Zombies" growth rate is uncertain, that defines them to "question marks". The forth element of the matrix is Dogs, which include "Bejeweled", "Scrabble", "Cut the rope". The new app "What's in your handbag" in the introduction stage of its life cycle takes position of question mark, with little market share and increasing market growth (from zero). Generally, there are 4 strategies to apply: 1.Build: making different investments to maintain star status or turn question marks into stars; Hold: do nothing; Reduce investments and maximize profits from stars and cash cows; Divest: "kill" the dogs and use capital received from them into stars or cash cows. The BCG Matrix adapts the Product Life Cycle Theory to set priorities in the product portfolio of a business unit or whole business (Trompenaars, 2014). 3.2. New product's life cycle. Product Lifecycle (PLC) Management helps to manage the product across the lifecycle. (Stark, 2011). New product development includes managing the product's performance during whole the PLC. Figure 8. Product lifecycle linked to BCG matrix elements. There are five main decisions that are planned to take place during the whole PLC (Fifield, 2007): Increasing the demand curve. In the introduction stage, to pay attention and get interest of the audience direct marketing and banner advertisement will take place. Reaching the "tipping point". To get the best from the "growth" stage and become a "star" EA gets rid of the "dogs" to invest more into "What's in your handbag" game. SMM and digital marketing tools play important role in new game development. Creating the "maturity boom". Just because the game is in maturity stage does not mean that subsequent growth is now possible. It is expected to stimulate demand by adding cross-promotion, which was described in Global Industry Analysis Report. Extending the maturity stage. "Stars" will need a lot of investment to maintain their position, to support further growth as well as to maintain its lead over competing products. Product extension or repositioning to maintain the product being "cash cow" longer. 4. Competitive advantages in the marketplace. According to Marketing Mentor (2014), "competitive advantage is gained by using the unique blend of activities, assets, attributes, resources, market conditions, product benefits and relationships that differentiate an organization from its competitors". Being competitive in the market place means that the company has high market share and hence strong position. For definite product strong position in the market place is achievable if customers find that the product creates value for them over a long period. If product creates value for customers, it is gaining market share and high performance in the long run (Jannesson et al., 2014). In complex mobile gaming industry marketing intelligence is crucial for creating possible competitive scenarios in marketplace (Hedin et al., 2011). To give a competitive edge to the new mobile game for women and achieve planned objectives EA uses some competitive advantage approaches. First, the game already has cost leadership, as it lower cost and broad target. In mobile gaming industry marketing, the most important thing is technology. After the game is ready, it is very important that our product should survive in the market for long runs and compete with other products. To provide a competitive game to customers, a company should take care of customers gender, likes, dislikes and demand for the concept so that the customer is going to like it for sure. With the globalization of markets and its competition, all the markets have really become easily viable. Natural opportunities are also coming to all of the market. So a company should take care of these parts before making strategy of launching the game. The clear cut motive is to win the market and after that it has chances to go worldwide too. To start, the game should have a reasonable price and interesting outlook which shows the actual concept of a game. If the game is very unique and there is no game exists in the market like ours, then it becomes very easy to sell the game and to attract customers and a make new market. It also has to take care of the same type of games which are having the same concept as ours. That is why research is a very important part before taking any action. Consistency is a very important part if you want to play long run. To play the long term game, one should be prepared for the hurdles and be always ready for the new challenges. It is necessary to Product should create a continuous demand by giving the new challenges to customers and also informing about the next part of the product so that consumer who is receiving our services will be aware and it will help for the next new product and in creating goodwill as well (Gruca and Sudharshan, 1995) Conclusion As it is already shown in the document that Global Industry should be based on different environmental things. After identifying the objective of EA Sports, it is necessary to make a plan and design it properly. A product management portfolio has also been made in the assignment. The logic of strategy should be very clear. Simplify our product by compared to products that the market is offering. And this would be the best part if a company creates a new game with a new concept. Then it is necessary to focus on making the online sales and the process is very easy in order to achieve a better online sales. After launching the game, what matters is the growth of the product in terms of sales. The promotions of the product should make an impact on the customer so that he will attract to it and will purchase it. Because the customer just wants to enjoy the services given by the provider to satisfy their wants. And it is our duty to fulfill those. So it is necessary to focus on the wants a nd demands of customers and there is also need to focus on increase in the sales of product (Product, 1989). References Cravens, D. (1975). Marketing strategy positioning.Business Horizons, 18(6), pp.53-61. Kumari, R. (2006). The Firm's Strategy Type and Market Value.Global Business Review, 7(1), pp.43-55 Nachum, L. (2012). Global comparative strategy.Global Strategy Journal, 2(1), pp.92-95. Dao, B. (n.d.). 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The Comedy of Errors Performance Analysis Essay Example

The Comedy of Errors Performance Analysis Essay The Comedy of Errors turns out to be precisely what the title promised. It is a play about magic and illusion in a faraway country. The Comedy of Errors shows how a series of confused identities eventually leads to chaos in a community, and just how deceiving appearances can be. The audience is witness to the madness that rapidly takes over suspicious minds, and finally, the much-awaited reunion of one family. It is a farcical comedy, a fantasy in a distant country, which simultaneously arouses in the audience some degree of sympathy and compassion for the characters.John Bell, the director of the play, uses various factors to illustrate this, including a number of material aspects of the production. I will discuss these further in the essay. Before watching the play I perceived it to be of a high quality, with talented actors, as it was being performed at the Sydney Opera House, in the Playhouse. Knowing it was a Shakespearean comedy, I was doubtful of whether the language would be understandable. However, having seen previous productions by the Bell Shakespeare Company, I was sure this would not be the case. The Company has a reputation of contemporising Shakespeares plays, in order to appeal to a younger, Australian audience, and so, the language did turn out to be somewhat easier to grasp, accompanied by the actors gestures and facial reactions. The narrative of the play is set from thefirst scene. The Comedy of Errors is about a merchant, Egeon, who has twin boys, both called Antipholus. He adopts another set of twin boys, both called Dromio, to grow up to be servants to his sons. In a shipwreck, Egeon is separated from his wife, Emilia, along with one of his sons and servants. When his son, Antipholus of Syracuse, grows up, he decides to seek out his twin brother and sets out for Ephesus. Egeon, who follows him there, gets arrested and sentenced to death unless he finds his son to pay for his bail. The existence of t