The Effectiveness of Weblogs in the Classroom Essay -- Education Teachi

The Effectiveness of Weblogs in the Classroom The internet has proven that it can be a very reasonable and valuable tool for research and communication within the classroom setting. Over the past decade, it has redeveloped the way students retrieve and use information, claims Richardson (2004). Richardson continues that until now it was not very clear if the internet provided students with anything more than a vast tool for research. One application that has altered this perception is the â€Å"weblog.† The introduction of weblogs within school systems has really made a profound impact on the way children learn. According to Richardson (2004), â€Å"Weblogs are redefining the way students and teachers use the internet, turning them from mere readers into writers.†(p.1) Although educators have been slow in adopting weblogs into the classroom, they seem to be quite affective alternatives to traditional education. According to Wikipedia (2005), a weblog can be defined as â€Å"a web application which contains periodic time-stamped posts on a common webpage. These posts are often but not necessarily in reverse chronological order. Such a website would typically be accessible to any internet user. ‘Weblog’ is a portmanteau of ‘web’ and ‘log† (Wikipedia, 2005). Wikipedia (2005) states that the name for this application was created in 1997 by John Barger. During the late 90's the phenomenon of weblogs just started to become ever so popular. Most people used them for personal journal writing, but by 2004 the use of weblogs became mainstream (Wikipedia, 2005). It was estimated that in the fall of 2003 that over 4 million users subscribed and created weblogs over a 6 month period of time, claims Richardson (2004). ... ..., 2005 at http://www.infotoday.com/MMSchools/jan04/richardson.shtml Richardson, W. (2005, April 10). Weblogg-ed: The Read/Write Web in the Classroom. Retrieved April 11, 2005, from http://www.weblog-ed.com/ Selingo, J. (2004, August 19). In the Classroom Weblogs are a Bulletin Board [Electronic Version]. New York Times. Retrieved April 10, 2005, from http://www.nytimes.com /2004/08/19/technology/circuits/19blog.html?ex=1250568000&en=33627811ca310596&ei=5090&partner=rssuserland Stach, Michael (2004, April 1) Introduction to Blogs and Blogging. Retrieved on April 11, 2005 from http://www.techlearning.com/story/showArticle.jhtml?articleID=18400984 Trimarco, R. (2004). Use of Blogs in online College Classes. In B. Hoffman (Ed.), Encyclopedia of Educational Technology. Retrieved April 11, 2005, from http://coe.sdsu.edu/eet/ articles/blogonlineclass/index.htm

Hit and Run Sports and Lesiure Company Essay

* The company provides wide range of sports and leisure facilities to members and non-members. The facilities include golf courses, football pitch, basketball court and swimming pool. Members have to book to use facilities and bill is charged to their account. * The leisure club’s shop provide to customers wide range of sports goods such as clothing, golf clubs and tennis racquets. For members there is 10 % discount. * The club provides qualified coaches for different sports that can be booked to give lessons to individuals or groups. The fee is charged for each lesson and the company receives half of the fee. Types of members Type of membership Description Individual They are any one of the ages from 16 to 60, who are not students, under corporate or affiliated team member. Student This membership is available to anyone over 16 and under 25 years of age who is in full time education. Senior For elderly people who are over the age of 60. Corporate For nominated employees from a company who has account with the leisure centre. Family This is available up to 2 adults and 4 children. Children who are under the age of 12 can only join the club as part of a family membership. Affiliated team Available to local sports teams. It allows them for priority bookings and discount rates for regular bookings. Functions of each department within the clubs The club shop The primary function of the shop is to sell sports equipment. However the sales assistants are also responsible for replenishing the stock on display from the stockroom. Also the shop can take bookings for the facilities. They hold all their stock item’s details and quantities on the database. When a member purchase an item, the item code is typed in and the description and the price is displayed on the screen. Also the member’s number is entered from their membership card. This allows them to identify the member and available discount is automatically calculated. The shop also allows members to pay through their account, cash, cheque or credit card. If credit card is used, the Sales assistant has to contact the credit card Company, usually by telephone, to check the credit availability. Receipt is issued when the sale is complete and the appropriate stock item quantities are decreased. The Sales manager is responsible for regulating the stock of all equipment. The sales manager has to make sure that the quantities are up to the required levels. If there is a shortage of any equipment, the database automatically produces a report. This operates at the end of each working day. The following day, the Sales manager telephones the appropriate equipment suppliers and orders the equipment required. The confirmed purchase orders are printed and sent by post. The shop also has specially printed carrier bags for customer’s purchases. The design of the bag changes every year however it always includes the Hit and Run name and logo. Every year the Sales and Marketing Director negotiates a new order for bags for all clubs. Administration The administration manager handles all applications for membership with the help of assistant. The administration assistants are responsible for all office procedures within a club. They produce and post out all correspondence from the club such as letters to members. They also produces invoices for goods and services. One of the administration assistants is responsible for updating the member’s details on database and also ordering membership cards. The summary of all membership transactions which include new members, bookings and membership renewals, is sent to Head office on a floppy disk. The floppy disk also contains information about financial summaries for shop sales, membership and booking fees and lastly a summary of all purchase orders raised. Administration assistant sends all the invoices received by suppliers on the goods received or service done, to head office. This is done at the end of each week. Head office then deals with the payment. Most important function of Administration department is keeping records of the hours worked by each member of the club’s staff along with any coaching fees received. The information is sent to the Human Resource department in head office. The human resource department deals with the information so that wages due can be calculated and paid. Reception Reception department deals with bookings. When a member books facilities, receptionist take member number on a booking login screen together with expiry date on the card. The member’s details are displayed on the screen. Receptionist asks for member’s address and name. When it is confirmed booking screen is displayed. The member’s number is copied onto the booking screen. Also code for facility, the date and the start time is required. The booking system then checks the availability of the facility and if it is the booking is confirmed. Then a booking card is produced containing the information to the member. Reception also deals with members checking in. The member provides the receptionist with the booking number. The details of the booking are displayed on the computer when the booking number is typed in on a check in screen. The receptionist checks and allocation of the facility is confirmed. Then another card is printed for the member. This confirms that the facility has been booked. Facilities maintenance The facilities manager deals with maintenance of all the buildings and facilities in the club. Outdoor facilities such as pitches and the golf course are maintained b a team of green keepers. A team of maintenance staff maintains the indoor facilities and the structure of the buildings. The facilities manager must schedule regular maintenance. This will reduce the chance of member’s disruption on using facilities and also to make efficient use of available staff. The manager also contacts contractors from outside the club for tasks such as the servicing or repair of mowers, rowing machines and other equipment. Once a month the manager contacts suppliers for cleaning materials. Coaching Qualified coaches provide lessons for each of sports. They provide this service to groups or individuals. They also supervise the use of club facilities. The head coach is responsible for ordering sports equipment needed such as tennis balls, shuttlecocks, nets or racquets. This is sent off to the suppliers by fax. Suppliers to the club and relationship between these suppliers and the department/individuals within the company * Sports equipment retailers – They provide stocks for the shop in the clubs. The sales manager phones the suppliers when there are shortage of equipment. They also provide equipment for the coaching department. * Card Company – They provide membership cards for the administration department. The administration assistant sends the details of the membership card. * Cleaning material suppliers – They provide cleaning materials to the facilities maintenance department. The facilities manager places the order. * Maintenance equipment service – The service is provided for repairing or servicing mowers, rowing machines and other equipment for facilities maintenance department. Facilities manager also places the order. * Carrier bag suppliers – They provide carrier bags for the sport shop. The sales manager and marketing manager change the design every year. The supplier provides yearly allocation. * ICT service and suppliers – The club uses ICT facilities. There are computer workstations at the main desk, in the sports shop, administration office and the General Manger’s office. They need software, which hold data for all sports equipment in sports shop. Also for membership database and booking data. The ICT suppliers along with ICT department in head office supply this.

The Twin Towers Collapse Explained

In the years since the terrorist attacks in New York City, individual engineers and committees of experts have studied the crumpling of the World Trade Center twin towers. By examining the buildings destruction step-by-step, experts are learning how buildings fail and discovering ways to build stronger structures by answering the question: What caused the twin towers to fall? Aircraft Impact When hijacked commercial jets piloted by terrorists struck the twin towers, some 10,000 gallons (38 kiloliters) of jet fuel-fed an enormous fireball. But the impact of the Boeing 767-200ER series aircraft and the burst of flames did not make the towers collapse right away. Like most buildings, the twin towers had a redundant design, which means that when one system fails, another carries the load. Each of the twin towers had 244 columns around a central core that housed the elevators, stairwells, mechanical systems, and utilities. In this tubular design system, when some columns became damaged, others could still support the building. Following the impact, floor loads originally supported by the exterior columns in compression were successfully transferred to other load paths, wrote examiners for the official Federal Emergency Management Agency (FEMA) report. Most of the load supported by the failed columns is believed to have transferred to adjacent perimeter columns through Vierendeel behavior of the exterior wall frame. Belgian civil engineer Arthur Vierendeel (1852-1940) is known for inventing a vertical rectangular metal framework that shifts shear differently than diagonal triangular methods. The impact of the aircraft and other flying objects: Compromised the insulation that protected the steel from high heatDamaged the sprinkler system of the buildingSliced and cut many of the interior columns and damaged othersShifted and redistributed the building load among columns that were not immediately damaged The shift put some of the columns under elevated states of stress. Heat From Fires Even if the sprinklers had been working, they could not have maintained enough pressure to stop the fire. Fed by the spray of jet fuel, the heat became intense. It is no comfort to realize that each aircraft carried less than half of its full capacity of 23,980  U.S. gallons of fuel. Jet fuel burns at 800 to 1,500 degrees Fahrenheit. This temperature is not hot enough to melt structural steel. But engineers say that for the World Trade Center towers to collapse, its steel frames didnt need to melt—they just had to lose some of their structural strength from the intense heat. Steel will lose about half its strength at 1,200 Fahrenheit. Steel also becomes distorted and will buckle when the heat is not a uniform temperature. The exterior temperature was much cooler than the burning jet fuel inside. Videos of both buildings showed inward bowing of perimeter columns resulting from sagging of heated trusses on many floors. Collapsing Floors Most fires start in one area and then spread. Because the aircraft hit the buildings at an angle, the fires from impact covered several floors almost instantly. As the weakened floors began to bow and then collapse, they pancaked. This means that upper floors crashed down on lower floors with increasing weight and momentum, crushing each successive floor below. Once movement began, the entire portion of the building above the area of impact fell in a unit, pushing a cushion of air below it, wrote researchers of the official FEMA report. As this cushion of air pushed through the impact area, the fires were fed by new oxygen and pushed outward, creating the illusion of a secondary explosion. With the weight of the plunging floors building force, the exterior walls buckled. Researchers estimate that the air ejected from the building by gravitational collapse must have attained, near the ground, the speed of almost 500 mph. Loud booms were heard during the collapse. They were caused by airspeed fluctuations reaching the speed of sound. Why They Flattened Before the terrorist attack, the twin towers were 110 stories tall. Constructed of lightweight steel around a central core, the World Trade Center towers were about 95 percent air. After they collapsed, the hollow core was gone. The remaining rubble was only a few stories high. Stephen Chernin/Getty Images Strong Enough? The twin towers were built between 1966 and 1973. No building constructed at that time would have been able to withstand the impact of the terrorist attacks in 2001. We can, however, learn from the collapse of the skyscrapers and take steps to construct safer buildings and minimize the number of casualties in future disasters. When the twin towers were constructed, the builders were granted some exemptions from New Yorks building codes. The exemptions allowed the builders to use lightweight materials so the skyscrapers could achieve great heights. According to Charles Harris, author of Engineering Ethics: Concepts and Cases, fewer people would have died on 9/11 if the twin towers had used the type of fireproofing required by older building codes. Others say the architectural design actually saved lives. These skyscrapers were designed with redundancies—anticipating that a small plane could accidentally penetrate the skyscraper skin and the building would not fall from that type of accident. Both buildings withstood the immediate impact of the two large aircraft bound for the West Coast on 9/11. The north tower was hit at 8:46 a.m. ET, between floors 94 and 98—it did not collapse until 10:29 a.m., which gave most people one hour and 43 minutes to evacuate. Even the south tower was able to stand for a remarkable 56 minutes after being hit at 9:03 a.m. ET. The second jet hit the south tower on lower floors, between floors 78 and 84, which structurally compromised the skyscraper earlier than the north tower. Most of the south tower occupants, however, began evacuating when the north tower was hit. The towers could not have been designed any better or stronger. Nobody anticipated the deliberate actions of an aircraft filled with thousands of gallons of jet fuel. 9/11 Truth Movement Conspiracy theories often accompany horrific and tragic events. Some occurrences in life are so shockingly incomprehensible that some people begin to doubt theories. They might reinterpret evidence and offer explanations based on their prior knowledge. Passionate people fabricate what becomes alternative logical reasoning. The clearinghouse for 9/11 conspiracies became 911Truth.org. The mission of the 9/11 Truth Movement is to reveal what it believes to be the United States covert involvement in the attacks. When the buildings collapsed, some thought it had all of the characteristics of a controlled demolition. The scene in Lower Manhattan on 9/11 was nightmarish, and in the chaos, people drew on past experiences to determine what was happening. Some people believe that the twin towers were brought down by explosives, although others find no evidence for this belief. Writing in the Journal of Engineering Mechanics ASCE, researchers have shown the allegations of controlled demolition to be absurd and that the towers failed due to gravity-driven progressive collapse triggered by the effects of fire. Engineers examine evidence and create conclusions based on observations. On the other hand, the Movement seeks the suppressed realities of September 11th that will support their mission. Conspiracy theories tend to continue in spite of the evidence. Legacy on Building While architects strive to design safe buildings, developers dont always want to pay for over-redundancies to mitigate outcomes of events that are unlikely to happen. The legacy of 9/11 is that new construction in the United States must now adhere to more demanding building codes. Tall office buildings are required to have more durable fireproofing, extra emergency exits, and many other fire safety features. The events of 9/11 changed the way we build, at local, state, and international levels. Sources National Institute of Standards and Technology (NIST). Final Report on the Collapse of the World Trade Center Towers. NIST NCSTAR 1. September 2005. Federal Emergency Management Agency (FEMA). World Trade Center Building Performance Study, FEMA 403 September 2002. Bazant, Zdenek P.; Le, Jia-Liang; Greening, Frank R.; Benson, David B.  What Did and Did not Cause Collapse of WTC Twin Towers in New York. Journal of Engineering Mechanics ASCE, Vol. 134 (2008), p. 15.Griffin, Dr. David Ray. The Destruction of the World Trade Center: Why the Official Account Cannot Be True. January 26, 2006.

Fahrenheit 451 By Ray Bradbury - 918 Words

â€Å"Fahrenheit 451,† written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in people’s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-old scholars. To progress the story and help the reader easily understand the events, Bradbury uses certain steps to write his book. The novel â€Å"Fahrenheit 451† possesses all of the steps of narrative structure, which includes the exposition,†¦show more content†¦One of the last events in the rising action is a new hound is pursuing the fleeing Montague, which leads to the climax of the novel. Bradbury’s use of the narrative structure keeps the reader interested in the events of the novel by providing twists and turns that are unexpected and exciting. The climax is the point of greatest tension in a novel. This scene determines the path that the story will follow until the end. In â€Å"Fahrenheit 451,† the climax is when the new hound is very close to catching Montag; however, he is able to escape by going into the river. This scene is the climax because the story can either continue here, or it can end. Montag can either escape from the hound and leave the city, or he can be caught by the hound and killed. Bradbury uses the climax in the narrative structure to show the readers the full circle of events in the novel. He brings all of the events in the story to one scene, showing the readers the moment in time where they all converge and reveal the fate of the protagonist. After the climax, the story continues with the falling action. The falling action includes the events directly following the climax and preceding the resolution. The author uses the falling action to answer previous questions in the story, while also presenting an unexpected scenario that continues toShow MoreRelatedFahrenheit 451 by Ray Bradbury719 Words   |  3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a â€Å"fireman† in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the book’s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury1952 Words   |  8 Pagesis clearly displayed in the plight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some peop le believed should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools overRead MoreFahrenheit 451 By Ray Bradbury954 Words   |  4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradbury’s original message of the book shows the beauty of traditional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introdu ction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury847 Words   |  4 PagesSet Knowledge On Fire The book Fahrenheit 451 is a postmodern work by Ray Bradbury first published in 1951. In Bradbury’s story, all books are illegal and are subject to be burned by firemen. Furthermore, the two predominant themes of Fahrenheit 451 are censorship and ignorance. The censorship implemented over the years removes all information from society that is necessary to learn, which accomplishes to prevent people from questioning anything. The ignorance of society has been fostered and theRead MoreFahrenheit 451 By Ray Bradbury1661 Words   |  7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montag’s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, â€Å"Play the man,’ she said, ‘Master Ridley.’ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words   |  4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montag’s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 â€Å"There are worse crimes than burning books. One of them is not reading them† -Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury863 Words   |  4 PagesThe novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury1544 Words   |  7 PagesRay Bradbury, the author of Fahrenheit 451, expresses his perspective on life in an interview. His interview contains a common theme: Do what you love, and love what you do (Bradbury). Bradbury sends a message in his interview that people should love life, and live to the fullest because he believes life is a beautiful thing. Although Bradbury no longer can demonstrate his love for life his message still lives in the pages of Fahrenheit 451. The Government of the society in the novel has told theirRead MoreFahrenheit 451 by Ray Bradbury904 Words   |  4 PagesLiving in a world with no free thought would be bland as cardboard. But, if that cardboard illuminated with fire, would it have more mea ning than it did before? The answer is yes. In the novel Fahrenheit 451 by Ray Bradbury, the main character, Montag, finds much meaning behind the simple element of fire. The symbol of fire is used to represent how Montag changes himself and his ideas and thoughts about fire throughout the novel. At first, Montag views fire as destructive, but enjoys burning because

Complementary Therapies - 873 Words

Complementary therapies Complementary therapies aim to treat the whole person, not just the symptoms of disease. Complementary therapy is known by different terms including alternative therapy, alternative medicine, holistic therapy and traditional medicine. Therapies include acupuncture, Alexander technique, aromatherapy, chiropractic, herbal medicine, homeopathy, naturopathy, osteopathy, reiki and yoga. Complementary therapy is known by many different terms, including alternative therapy, alternative medicine, holistic therapy and traditional medicine. A wide range of treatments exists under the umbrella term of ‘complementary therapy’. Each treatment has its own unique theory and practice, which makes it difficult to offer a†¦show more content†¦Philosophies of complementary therapies * Complementary therapies tend to share a few core beliefs, including: * Illness occurs if the body is out of balance. * The body can heal itself and maintain a healthy state if given the right conditions. * The whole personShow MoreRelatedComplementary Treatments Of Complementary Therapies1659 Words   |  7 PagesComplementary Therapies Around the world, nurses help care for people who are in need. There are many resources that nurses can use in order to provide this care. A few examples of these resources are medications, spirituality, and complementary therapies. A complementary therapy is a therapeutic technique that is often paired with an ongoing treatment. There are many different types of complementary therapies that can be used to help relieve pain, stress, and anxiety. Some therapies includeRead MoreComplementary Therapies M1 Finished5027 Words   |  21 Pagesï » ¿Discuss complementary therapies that are available for users of health and social care services. Contents page! Acupuncture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page (3-4) Reiki†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page (5-6) Reflexology†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. page (7-8) Aromatherapy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ page (9-10) Art therapy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. page (11-12) References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreFactors Affecting Access For Complementary Therapies2106 Words   |  9 PagesAccess to Complementary Therapies Introduction: There are many reasons why individuals may not be using complementary therapies, even though they may benefit from using them. I am going to highlight some of these factors and explain how each might be a barrier to accessing complementary therapies. Knowledge: Knowledge and lack of knowledge can have a major influence on whether individuals use complementary therapies. For example; people may have heard negative stories about certain therapies such asRead MoreComplementary Therapies2044 Words   |  9 PagesLucy Renwick Complimentary Therapies P1, P2, P3, P4, M1, M2, D1 P3 - Explain the principles and practices for complementary therapies M1 Discuss complementary therapies that are available for users of health and social care services Acupuncture Acupuncture comes from Latin origin as is a Chinese form of medicinal treatment in which many, many tiny needles are inserted into various parts of the skin. Particular places of the body, referred to as energy lines are targeted in order to relieveRead MoreTwo complementary therapies1569 Words   |  7 Pagesï » ¿Two complementary therapies Acupuncture – this technique is also considered to be a complimentary therapy. Acupuncture is a type of an ancient Chinese medicine that has been practiced for thousands of years by the Chinese. This technique is basically where you inject refined needles that have been sterile into the patient’s body. Practitioners use this method to master a bunch of both medical and health conditions like depression, arthritis and tendonitis and much more. It is commonly used toRead MoreComplementary And Alternative Therapy Treatment870 Words   |  4 PagesComplementary and Alternative Therapy Non-pharmacological interventions can be a substantial way that nurses can positively impact adult patients with hypertension. The first complementary and alternative therapy treatment of guided imagery was given to a group of pregnant patients with hypertension. Guided imagery is a way to focus one’s minds on a peaceful and calm place. In a life-threatening and serious situation, such as surgery or pregnancy, guided imagery could be a helpful non-pharmacologicalRead MoreHypnosis : A Form Of Complementary Therapy1379 Words   |  6 PagesHypnosis (hypnotherapy) is â€Å"a form of complementary therapy that the old power of positive suggestion to bring about sub-conscious change to our thoughts, feelings and behavior. The process itself aims to alter our state of consciousness in a way that relaxes the conscious part of the mind while simultaneously stimulating and focusing the subconscious part. This heightened state of awareness to reached using skilled relaxation techniqu es and allows the therapist to then make appropriate suggestions†Read MoreEssay about complementary therapies653 Words   |  3 Pageslearner must: 1. Understand complementary therapies that can be used by users of health and social care services 2. Understand the role of complementary therapies in relation to orthodox treatment 3. Understand the role of complementary therapies in maintaining health and wellbeing Grade Grading criteria Pass P1 – explain the factors which affect access to complementary therapies (IE3; IE4; CT2; CT4) P2 – explain how the use of complementary therapies is regulated P3 – explain theRead MoreThe Use Of Complementary And Alternative Therapies767 Words   |  4 Pagesmedications appeared thus decreasing the use of complementary and alternative therapies, however their popularity was regained in the 1970’s (Kramlich, 2014). The use of complementary and alternative therapies is an increasing trend that individuals seek out if they need relief from other medical approaches, if they feel they are missing something from Canada’s health care system, to increase over health and to prevent further illness. These therapies are a trend that has increased in the last twoRead MoreThe Complementary Therapy Of Herbal Medicine1219 Words   |  5 PagesAbstract The complementary therapy that will be discussed is that of herbal medicine. Herbal medicine is usually inclusive of but not restricted to the use of plants and herbs as a means to treat ailments and illnesses. â€Å"Herbalism, the therapeutic use of herbs, is the original system of medicine from which modern pharmacological products have been developed† (Mantle, 2001). This practice has been around since early civilizations, so there is a tendency for people to always revert back to proven

EA Games Case Study - Global Industry Analysis Report by Directors

Questions : You have been appointed as the Marketing Director for EA Games. As part of your role you are required to address the following issues: Q1) Critically review the Global Industry Analysis Report produced by the Marketing Executive and highlight the key strengths and weaknesses of the report. Highlight ways in which the report could have been improved. Q2) Identify the positioning objective(s) of this new product and design a positioning strategy based on achieving this objective(s). Q3) Using any product management portfolio tool (e.g. Product Life-Cycle Model, Boston Consulting Group Matrix (BCG), Growth-Share Matrix, McKinsey/GE Market Attractiveness-Competitive Position Matrix, A.D Little Business Profile Matrix), outline, appropriate marketing strategies for your new product at each stage of its life-cycle. Q4) On what basis (competitive advantage) would the new product/service compete in the market place in the long-run? Answers : Introduction. Marketing planning is complex process starting from explicit analysis of the market and includes planning entire product life cycle. Global Industry Analysis Report made by Senior Marketing Executive for EA Games included versatile industry and market analysis, new gaming product presentation, identification of marketing mix elements, identifying appropriate segmentation and targeting strategy. As a complex process, mentioned report have strong and weak sides. In purpose to compete in the market place, new product development process includes further marketing planning elements: positioning strategy; communication plan; marketing strategies for new product at each stage of product life cycle (using product management portfolio tool); new product's competitive advantage approaches. Based on Global Industry Analysis Report, this report examines further new product development elements, and also determines strengths and weaknesses of Global Industry Analysis Report. 1. Global Industry Analysis Report review. The strengths and weaknesses of the report are described in the diagram below. The report is based on complex environmental analysis. The company analysis was substantially based on the companys sales and revenue values, although these indicators gives not the solid understanding of EAs prosperous work. For instance, the fact that company sales are mainly concentrated in the USA does not confirm that the best way for company to succeed is concentrating on the USA market. According to Passport, EA has the biggest company share in Turkey, Germany and Poland (16,4%, 15.6% and 14,6% respectively). More commonly, EA has extremely high company share, hence competitive advantage in Western and Eastern Europe (Figure 1.) Moreover, according to market growth forecast statistics, North Americas gaming industry is expected to grow much slower, in comparison with Europe, Latin America, Middle East and Africa markets (Figure 2). The presented 5 Ms model for EAs internal environment has some disadvantages, for example it does not include competitive advantage, capabilities, RD, identifying combination of the resources and generated capabilities, evaluating the organizational performance. Rational and justification for introducing the new product is supported by macro and micro factors and the impact they have on the company. Segmentation and targeting strategy is created not by accident, but considering supply and demand on such type of games in the market place, and other factors. The ways to improve the report: Use Porters 5 Forces, the analysis of the organizational resources, value chain analysis, or functional analysis while analysing internal environment. (Claudiu et al., 2011) (Table 1.) Pay attention on regional comparison of EA's market share. Findings from all three environments must be precise. Linking the marketing mix to the findings in industry analysis is required. Table 1. The profile of the organizations strategic capabilities. 2. Positioning strategy 2.1 Features and distinction of positioning and communication strategy for mobile applications. Some time ago, conveying a press release, posting a couple of magazine banners worked fine to advance applications. However many of those old shareware methods don't have any significant bearing here. In unique mobile application market, frequently app producers doubtlessly see a fleeting deals knock on dispatch day that immediately dove in the week that took after. Without a long haul promoting strategy set up, companies hazard definitely shortening the life compass and profitability of the application (Wooldridge et al, 2011). Integrate a few components specifically into application can empower sales, deliver extra income streams, help clients spread the statement by means of built-in social marketing, and enhance customer support. (Smith Zook, 2011) 2.2 Positioning strategy for the new EA's mobile game. Standing out among the 500,000 or more applications accessible in the global mobile applications business is getting to be progressively difficult (Apppli, 2013). As the environment is the highly saturated app industry, differentiation from potential competitors is key (Apppli, 2013). Using appropriate communication tools for reaching mentioned objectives is expected to be taken during the whole Product Life Cycle. Each component of marketing mix is going to be applied to appropriate positioning features, created marketing mix actually delivers the intended value to target customers (Kotler Artrong, 2014) (Figure 3). Figure 3. Customer-Driven Marketing Strategy. In purpose to appeal to the targeted segment, EA made the game incredibly simple. The game allows users to play either several seconds or a few hours. The figures inside the game, which are contents of woman's handbag are aimed on attracting targeting audience, which are women of Generation X Y, professionals. According to Prescott (2013) and Angelides Agius (2014), casual and puzzle games are becoming increasingly more played by female gamers. That fact confirms this genre was chosen not incidentally. Compatibility with limited number of platforms (smartphones, tablets, Facebook), and luxury products placement (perfume, cosmetics brands, etc.) emphasizes brand's exclusivity dimension, but the same time it is easily accessible. Such combination has the right for existence, because according to Hennigs et al (2012), luxury brand scan use the web to spread the brand's dream and draw in new customers yet at the same time keep an exclusivity feature by offering specific online content and services to the brand's conventional users. The price is set by"freemium"model - freedownloadsthatsellitemswithintheapp, that is considered as monetisation tool. As of November 2013, "fremium" model represented an incredible 92% of the income created in Apple's App Store and 98% of the Google Play application store (Pham, 2014). 2.3 Communication plan When considering marketing communications it is important to emphasize the long-term and integrated nature of those communications. This requires the attention of correspondence targets which may not be accomplished for a few years, for example, brand devotion or attitude as opposed to a basic concentrate on the short term, for example, sales figures for the next period. (Masterson Wood, 2005). EA promote products worldwide through a various range of advertising and promotional tools such as TV and internet publicizing, print promoting, retail merchandising, website advancement, event sponsorship and direct communications with customers. EA's capacity to offer products is reliant to a limited extent upon the success of these tools The company spends millions of dollars for advertising and promotion. Promotional expenses were $788 and $680 million in 2013 and 2014 respectively (Electronic Arts, 2013). In purpose of creating productive communication process for the new game, EA encodes a message, targeting the audience they wish to reach. Sending messages through media which reach target audience, EA expects to receive feedback from the customers (Figure 4). EA contacts with the audience through personal (word-of-mouth) and impersonal (media) channels. The "word-of-mouth" element is put in action in real life, so as through social networking sites that facilitate interconnectivity of users. Promotion for the created "What's in your handbag?" application includes direct marketing, SMM, cross-promotion, banner advertisement inside existing EA apps, digital marketing. Chosen communication tools follows AIDA concept (Figure 5.) (Smith Zook, 2011) to separate the stages a buyer go through before getting the game. Figure 5. AIDA concept. Digital media, including online display, online retargeting, and mobile (SMS/MMS campaigns) represented the top ranges of expanded funding in 2013. Social media and direct mail enter the Top 5 most effective mediums (Direct Marketing Association, 2013). Direct marketing is one of the quickest developing areas in marketing communications, as many organizations switch a big proportion of the budget far from use of mass media (Masterman Wood, 2006). It is expected to use the tool before the app is placed in the digital stores via direct mail. Involving users on beta-testing the app helps to allocate disadvantages of a product, and get individualized response. To get the targeted audiences attention it is expected to place banner advertisement inside the existing EA mobile applications (The Sims, Bejeweled Blitz, Plants vs. Zombies) and Facebook games (Scrabble, Zuma, Solitaire) and SMM. SMM includes integrating the game to the social networks, such as Facebook, Twitter, YouTube and LinkedIn. Prior to apps launch it is key to network with app review sites and other relevant blogs and web communities. (Wooldridge, 2011). EA already has pages of all the mobile apps in the social networks, accounting more than 10 million likes each. To create buzz of interest and desire in the game EA puts ads in Facebook, this will cost approximately $10,000 a month (Killer Facebook ads, 2011), with design and image attractive for women. It is expected that cross-promotion, representing joint campaign with OPI, will be introduced in products maturity stage. "Time" is important element in marketing planning. In purpose to cover more of targeted audience, it is expected that promotion elements take place in prime-time (7:00 pm to 11:00 pm) (Figure 6). 3. BCS product portfolio matrix and product life cycle. 3.1 Boston Consulting Group Matrix for Electronic Arts' product portfolio. Part of any marketing plan involves finding of how to manage a range of different products. The BCG matrix represents a classification of business units according to market share and market growth (Strategic development and marketing planning, 2007). Mobile apps product portfolio of EA Games is presented by 246 units of 12 genres and  over huge audience of game players (EA Mobile, 2014). Table 2. Mobile apps portfolio of EA Games. Figure 7. BCG Matrix for mobile games portfolio of EA Games. Stars are products that have relatively high market share and growing market. (Assen et al., 2009). According to Newzoo (2013), "The Simpsons: Tapped Out" and "Real Racing" take the leading positions among the mobile apps. However, not all stars win over the long term. Actual market share and market growth sizes are not sufficient criteria to justify investment (Seeger, 1984). "Star Wars", "Battlefield", "Warhammer Online" are profitable apps, but their market growth is descending. "SimCity" and "Plants vs. Zombies" growth rate is uncertain, that defines them to "question marks". The forth element of the matrix is Dogs, which include "Bejeweled", "Scrabble", "Cut the rope". The new app "What's in your handbag" in the introduction stage of its life cycle takes position of question mark, with little market share and increasing market growth (from zero). Generally, there are 4 strategies to apply: 1.Build: making different investments to maintain star status or turn question marks into stars; Hold: do nothing; Reduce investments and maximize profits from stars and cash cows; Divest: "kill" the dogs and use capital received from them into stars or cash cows. The BCG Matrix adapts the Product Life Cycle Theory to set priorities in the product portfolio of a business unit or whole business (Trompenaars, 2014). 3.2. New product's life cycle. Product Lifecycle (PLC) Management helps to manage the product across the lifecycle. (Stark, 2011). New product development includes managing the product's performance during whole the PLC. Figure 8. Product lifecycle linked to BCG matrix elements. There are five main decisions that are planned to take place during the whole PLC (Fifield, 2007): Increasing the demand curve. In the introduction stage, to pay attention and get interest of the audience direct marketing and banner advertisement will take place. Reaching the "tipping point". To get the best from the "growth" stage and become a "star" EA gets rid of the "dogs" to invest more into "What's in your handbag" game. SMM and digital marketing tools play important role in new game development. Creating the "maturity boom". Just because the game is in maturity stage does not mean that subsequent growth is now possible. It is expected to stimulate demand by adding cross-promotion, which was described in Global Industry Analysis Report. Extending the maturity stage. "Stars" will need a lot of investment to maintain their position, to support further growth as well as to maintain its lead over competing products. Product extension or repositioning to maintain the product being "cash cow" longer. 4. Competitive advantages in the marketplace. According to Marketing Mentor (2014), "competitive advantage is gained by using the unique blend of activities, assets, attributes, resources, market conditions, product benefits and relationships that differentiate an organization from its competitors". Being competitive in the market place means that the company has high market share and hence strong position. For definite product strong position in the market place is achievable if customers find that the product creates value for them over a long period. If product creates value for customers, it is gaining market share and high performance in the long run (Jannesson et al., 2014). In complex mobile gaming industry marketing intelligence is crucial for creating possible competitive scenarios in marketplace (Hedin et al., 2011). To give a competitive edge to the new mobile game for women and achieve planned objectives EA uses some competitive advantage approaches. First, the game already has cost leadership, as it lower cost and broad target. In mobile gaming industry marketing, the most important thing is technology. After the game is ready, it is very important that our product should survive in the market for long runs and compete with other products. To provide a competitive game to customers, a company should take care of customers gender, likes, dislikes and demand for the concept so that the customer is going to like it for sure. With the globalization of markets and its competition, all the markets have really become easily viable. Natural opportunities are also coming to all of the market. So a company should take care of these parts before making strategy of launching the game. The clear cut motive is to win the market and after that it has chances to go worldwide too. To start, the game should have a reasonable price and interesting outlook which shows the actual concept of a game. If the game is very unique and there is no game exists in the market like ours, then it becomes very easy to sell the game and to attract customers and a make new market. It also has to take care of the same type of games which are having the same concept as ours. That is why research is a very important part before taking any action. Consistency is a very important part if you want to play long run. To play the long term game, one should be prepared for the hurdles and be always ready for the new challenges. It is necessary to Product should create a continuous demand by giving the new challenges to customers and also informing about the next part of the product so that consumer who is receiving our services will be aware and it will help for the next new product and in creating goodwill as well (Gruca and Sudharshan, 1995) Conclusion As it is already shown in the document that Global Industry should be based on different environmental things. After identifying the objective of EA Sports, it is necessary to make a plan and design it properly. A product management portfolio has also been made in the assignment. The logic of strategy should be very clear. Simplify our product by compared to products that the market is offering. And this would be the best part if a company creates a new game with a new concept. Then it is necessary to focus on making the online sales and the process is very easy in order to achieve a better online sales. After launching the game, what matters is the growth of the product in terms of sales. The promotions of the product should make an impact on the customer so that he will attract to it and will purchase it. Because the customer just wants to enjoy the services given by the provider to satisfy their wants. And it is our duty to fulfill those. So it is necessary to focus on the wants a nd demands of customers and there is also need to focus on increase in the sales of product (Product, 1989). References Cravens, D. (1975). Marketing strategy positioning.Business Horizons, 18(6), pp.53-61. Kumari, R. (2006). The Firm's Strategy Type and Market Value.Global Business Review, 7(1), pp.43-55 Nachum, L. (2012). Global comparative strategy.Global Strategy Journal, 2(1), pp.92-95. Dao, B. (n.d.). Optimal Portfolio with Structured Product in a Framework of Mean Conditional Value at Risk.SSRN Journal. Gruca, T. and Sudharshan, D. (1995). A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences.Journal of Marketing, 59(3), p.44. JORDAN, J. and ROLOFF, M. (1997). Planning Skills and Negotiator Goal Accomplishment: The Relationship Between Self-Monitoring and Plan Generation, Plan Enactment, and Plan Consequences.Communication Research, 24(1), pp.31-63. Market and competitive intelligence: Targeting the Sci-Tech market place. (1997).World Patent Information, 19(4), p.294. Product. (1989).Information and Software Technology, 31(5), pp.286-287. Rubino, J. (2003). The New Global Industry Analysis.CFA Magazine, 14(4), pp.46-47. Feijoo, C., Gmez-Barroso, J., Aguado, J., Ramos, S. (2012). Mobile gaming: Industry challenges and policy implications. Telecommunications Policy, 36(3), 212-221. doi:10.1016/j.telpol.2011.12.004 Hedin, H., Hirvensalo, I., Vaarnas, M. (2011). The handbook of market intelligence: Understand, compete and grow in global markets Wiley. Newzoo. (2013).EAs Transition to Free-to-Play Pays Off: Real Racing 3 Rapidly Climbs Top Mobile Rankings. Retrieved from https://www.newzoo.com/insights/ea-transition-to-free-to-play-pays-off-real-racing-3-rapidly-climbs-into-top-20-mobile-game-rankings/. EA Mobile. (2014).Mobile Games. Retrieved from https://www.ea.com/mobile. Marketing Mentor. (2014).Competitive advantage. Retrieved from https://www.marketingmentor.com.libaccess.hud.ac.uk/wp/?wpid=1818. Killer facebook ads: Master cutting-edge facebook advertising techniques (2nd edition) (2011). Sybex. Stark, J. (2011). Product lifecycle management. DE: Springer Verlag. Jannesson, E., Nilsson, F., Rapp, B. (2014).Strategy, Control and Competitive Advantage : Case Study Evidence. New York: Springer. Claudiu, C. S., Andrei, P., Gabriela, P. M. (2011). INTERNAL ENVIRONMENT ANALYSIS TECHNIQUES.Annals Of The University Of Oradea, Economic Science Series,20(2), 731-736. Flurry. (2014).The Tablet Four Year Report: An Identity Crisis and an Amazing Opportunity. Retrieved from https://www.flurry.com/blog/flurry-insights/tablet-four-year-report-identity-crisis-and-amazing-opportunity#.VIxcUvnz0no. Assen, M. v., Van den Berg, G., Pietersma, P., Have, S. t. (2009). Key management models: The 60+ models every manager needs to know. Harlow: Financial Times Prentice Hall. Trompenaars, F., Coebergh, P. H. (2014). 100+ management models : How to understand and apply the world's most powerful business tools. Oxford: Infinite Ideas. West, D. C., Ford, J. B., Ph.D., Ibrahim, E. (2006). Strategic marketing: Creating competitive advantage. Oxford: Oxford University Press. Wooldridge, D., Schneider, M., Books24x7, I. (2011). The business of iPhone and iPad app development: Making and marketing apps that succeed, second edition. New York: Apress. Smith, P. R., Zook, Z. (2011). Marketing communications: Integrating offline and online with social media. GB: Kogan Page Ltd. Masterman, G., Wood, E. H. (2006). Innovative marketing communications: Strategies for the events industry. Oxford: Butterworth-Heinemann. Direct Marketing Association. (2014).The Marketing Mix 2013 Measuring marketing trends, spend and effectiveness around the globe. Retrieved from https://www.dma.org.uk/uploads/IFDMA_Report_F7_54072730d98d4.pdf. Fifield, P. (2007). Marketing strategy: The difference between marketing and markets. Amsterdam [u.a.]: Butterworth-Heinemann. Passport. (2014).Brand Shares (by Global Brand Name). Retrieved from https://www.portal.euromonitor.com.libaccess.hud.ac.uk/portal/statistics/tab. (2013).The Essentials of Mobile App Marketing. Retrieved from https://www.apppli.com/wp-content/uploads/2013/01/Apppli-App-Marketing-Whitepaper.pdf. Apppli. (2013).Android First Launch Strategy How Launching on Android First Can Help Startups and Businesses in 2013. Retrieved from https://www.apppli.com/wp-content/uploads/2013/05/Android-First-Launch-Article-Apppli.pdf. Prescott, J. (2013).Gender Divide and the Computer Game Industry Advances in Human and Social Aspects of Technology. UK: IGI Global. Angelides, M. Agius, H. (2014).Handbook of Digital Games. UK: IEEE Press. Zvobgo, M., Melewar, T. C. (2011). Drivers of globally integrated marketing communications: A review of literature and research propositions. Journal of Promotion Management, 17(1), 1-20. doi:10.1080/10496491003595726 Hennigs, N., Wiedmann, K., Klarmann, C. (2012). Luxury brands in the digital age exclusivity versus ubiquity. Marketing Review St.Gallen, 29(1), 30-35. doi:10.1007/s11621-012-0108-7 Pham, A. (2014). Paying by the app: 'freemium' apps dominate revenue for most content, but paid apps lead with music e5 Global Media, LLC. Masterson, G. H. Wood., E. (2005).Innovative Marketing Communications. doi: eISBN-13: 9780080492742 Kotler, P., Artrong, G. (2014). Principles of marketing, global edition. GB: Pearson Education. Electronic Arts. (2014).Fiscal Year 2014 Proxy Statement and Annual Report. Retrieved from https://investors.ea.com/annuals.cfm. Smith, P.R. Zook, Z. (2011).Marketing Communications(5th ed.). London: Kogan Page Ltd. Cebrian, M., Frias-Martinez, E. (2009). Word-of-mouth algorithms: What you don't know will hurt you. Paper presented at the 1-4. doi:10.1145/1641389.1641391 Strategic development and marketing planning. (2007). (pp. 91-110) doi:10.1016/B978-0-7506-6997-9.50010-9

The Comedy of Errors Performance Analysis Essay Example

The Comedy of Errors Performance Analysis Essay The Comedy of Errors turns out to be precisely what the title promised. It is a play about magic and illusion in a faraway country. The Comedy of Errors shows how a series of confused identities eventually leads to chaos in a community, and just how deceiving appearances can be. The audience is witness to the madness that rapidly takes over suspicious minds, and finally, the much-awaited reunion of one family. It is a farcical comedy, a fantasy in a distant country, which simultaneously arouses in the audience some degree of sympathy and compassion for the characters.John Bell, the director of the play, uses various factors to illustrate this, including a number of material aspects of the production. I will discuss these further in the essay. Before watching the play I perceived it to be of a high quality, with talented actors, as it was being performed at the Sydney Opera House, in the Playhouse. Knowing it was a Shakespearean comedy, I was doubtful of whether the language would be understandable. However, having seen previous productions by the Bell Shakespeare Company, I was sure this would not be the case. The Company has a reputation of contemporising Shakespeares plays, in order to appeal to a younger, Australian audience, and so, the language did turn out to be somewhat easier to grasp, accompanied by the actors gestures and facial reactions. The narrative of the play is set from thefirst scene. The Comedy of Errors is about a merchant, Egeon, who has twin boys, both called Antipholus. He adopts another set of twin boys, both called Dromio, to grow up to be servants to his sons. In a shipwreck, Egeon is separated from his wife, Emilia, along with one of his sons and servants. When his son, Antipholus of Syracuse, grows up, he decides to seek out his twin brother and sets out for Ephesus. Egeon, who follows him there, gets arrested and sentenced to death unless he finds his son to pay for his bail. The existence of t