A Tale of Two IS Projects. JetBlue and WestJet Essay

A Tale of Two IS Projects. JetBlue and WestJet - Essay ExampleImportance of second-stringer System in WestJet and JetBlueFor airline companies like JetBlue or WestJet, the importance of the reservation agreement is like a heart to organizations operations giving stimulus to each of the organization sections. An airline social club which is settled on a larger scale reservation system is directly necessary to the business operation of that company (Laudon, 2013, pp. 556-557). Ability to book flights or caboodleing customers with time effectiveness comes directly from an effective reservation system and for that reason organizations like JetBlue and WestJet emphasize on keeping their reservation systems advertised. Similarly, fares or inventory record management, info processing and management and information management is all what is conducted through an active reservation system (Laudon, 2013). For that reason, JetBlue and WestJet both organizations try to induce their systems with a proactive and comprehensive approach. If the systems are not proactive, there are more(prenominal) chances that a lot of informational operations get weakened affecting the overall business of the company. This clears out the moment of a reservation system in a transnational airline organization (Laudon, 2013).Key assay Factors on Upgrading Reservation Systems (JetBlue vs. WestJet)For a firm like WestJet which captures forty percent of the Canadian market region by taking 300 to 400 flights each single day, it is a complete gainsay to upgrade its reservation system which requires significant amendments in the operational apparatus (Oz, 2009). The challenge is same for JetBlue which is a cypher airline and have to deal with a large number of customers each day. From the business point of view, the challenge is of losing sales number, revenues and position in the stock market. Because upgrading requires a temporary shutdown, it intakes the risk of losing brand value or position (Laudon, 2013). From customers point of view, if amendments are not good enough like they cannot meet the customers choice and view, they leave alone in a significant setback to firms business. Definitely, when customers are not satisfied it impacts the overall status of the company and also the prospect which comes through customers approval. These were particular risk factors which both WestJet and JetBlue involved at their upgrades. The factors required wise formulation and the input of leadership to get controlled and managed. They required effective administrative plan to result in favor of firms operations (Oz, 2009). Implementation of the New Reservation System There were typical problems which both organizations (JetBlue and WestJet) faced at the time of their reservation system upgrade. They faced problems at the managerial level, planning problems and operational problems at the time of change (Wit & Meyer, 2010, p. 439). The initial challenge was to transform the smaller reservation setup to a larger IS system- a system which has more vibrant processing and can easily deal with greater volume of customers. This required the expansion of the primary database, the expansion of the inventory, and the expansion of the processing units in aim to become a uniform information system. However, the situation on upgrade was more enduring for WestJet than JetBlue. accord to Robert Palmer (a